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To date, 45 meetings, athletic events and conventions have cancelled. We’re confident, however, “Zero To Three” will hold their convention in the Salt Palace the first week of October, immediately followed by the Vice Presidential Debate.
Because clients have been unable to make site inspections and the VSL team has been unable to attend industry trade shows and sales trips, we’ve been hosting virtual site inspections and virtual client events during the past two months and our efforts are paying off. In April, four bookings were secured; Public Responsibility in Medicine & Research (2022), RootsTech (2021), USA Gymnastics (Sept 2020 in the Mountain America Expo Center), and USA BMX (this 2,070 attendee event is waiting for approval by the Health Department to occur next month.)
Four additional citywide conventions have verbally committed to Salt Lake, including American College of Medical Genetics & Genomics (March 2023), American College of OB/GYN (May, 2024), American Academy of Health and Rehabilitation (October 2025), and American College of Sports Medicine (May 2026).
And just this week, we secured the National Archery in the Schools Program that will bring 6,000 attendees to the Mountain America Expo Center in May 2022, 2023 and 2024. Despite cancellations and uncertainty, the VSL sales team continues to pursue future business and retain existing business.