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VSL Project Updates
I’d like to introduce and update you on a few programs we have undertaken in an effort to help combat the crushing impact and assist in the recovery of COVID-19, both short and long-term.
As many of you have heard, we are creating the Visit Salt Lake Broadcast Center, a multi-faceted facility supporting not only VSL’s efforts in the meeting, convention and event space but also enhance the distribution of our messaging and that of our members and partners throughout our community. Thanks to the generous support of Salt Lake County and CARES Act funding, the Broadcast Center will allow meeting planners to host hybrid events from the Salt Palace and other venues, combining in-person events with streamed content to those unable to attend in person, a growing expectation of meeting professionals and event planners.
There are a number of additional uses envisioned for the Broadcast Center, including our Sales team streaming bid presentations and hosting virtual site tours, and amplifying our message to locals and would-be travelers alike. The vision of VSL’s Broadcast Center is that of a traditional television news studio located in the Salt Palace’s Visitor Center, featuring a robust technology package capable of managing our needs and those of meeting clients, including the ability to broadcast remotely when the opportunity presents itself. We recently completed the RFP process for the Broadcast Center, and I am thrilled to announce that Modern Display and Cornerstone have jointly been awarded the contract, with design, equipment procurement and build-out to begin immediately.
As you may recall, the Global Biorisk Advisory Council (GBAC) Accreditation Program is a performance-based program that establishes infectious disease prevention work practices to control risks associated with diseases like COVID-19. I am happy to report that through the program, VSL—in partnership with a CARES Act Grant through Salt Lake County—sponsored the accreditation of 24 Salt Lake hotels, venues and attractions in an effort to establish traveler confidence and work toward making Salt Lake County the safest place in the nation to visit and conduct business.
Finally, our value-added promotion encouraging travel and overnight lodging bookings to Salt Lake County, Salt Lake Bound = FREEdom Found, is in full swing. The campaign offers incentives to book overnight stays throughout the County, including $200 Delta Air Lines’ travel vouchers, $100 in Sinclair gas cards, Connect Passes and Super Passes.
And lastly, please wear a face covering/mask anytime you’re out in public so we can get our case counts down to ensure our economy continues to rebound, particularly as we head into the winter months.

Kaitlin Eskelson President/CEO
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