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2021 VSL Work Plan & Awards Presented
For those unable to attend this afternoon’s 3rd Quarter Board Meeting and Tourism Leadership Luncheon at Rio Tinto Stadium, please know it was incredible to finally hold a Membership meeting in person, my first in this role. Both Cliff Doner and I had the pleasure of presenting our 2021 Work Plan & Budget and presenting some very special awards.
Though 2020 has been difficult for those of us in the hospitality industry, 2021 is just around the corner and an opportunity for Visit Salt Lake, our members and our community as a whole to not only recover from the crushing effects of COVID-19 but to look forward and excel, taking advantage of the opportunities that are sure to present themselves.
In order to do so, our collective defining strategy will focus on four major themes: Safety, Sales, Service and Sentiment. I encourage you to click here for our 2021 Executive Summary and Work Plan, where each of these themes are spelled out in detail as well as the programs we will undertake to ensure our community and our visitor economy will not only recover but, in due time, excel.
We also recognized a number individuals with special awards at the meeting, the first of which was the long-overdue presentation of the annual Dianne Nelson Binger Sales Leadership Award to Sally Tilson O’Neill, one of our most tenured and most productive sales directors at VSL. The second presentation was to Bill Wyatt, Executive Director of the Salt Lake City Department of Airports, the recipient of this year’s Tourism Achievement Award, VSL’s highest honor. We also recognized Chris Erickson, our Past Chair, as well as Cliff Doner for his second term as Interim CEO.
Again, I encourage you to review our 2021 Work Plan, and I thank you for your continued support of our efforts
Kaitlin Eskelson President/CEO
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