. . . . . . . . . . . . . . . . . . . . . . .
VSL Programs and Promotions
As I mentioned last month, Visit Salt Lake, in partnership with a Cares Act Grant through Salt Lake County, has entered into an agreement with the Global Biorisk Advisory Council (GBAC) and its GBAC STAR™ Facility Accreditation Program, a performance-based program that establishes infectious disease prevention work practices to control risks associated with diseases like COVID-19. We invited local lodging and venue partners, along with other hospitality businesses, to participate in this program to establish confidence that proper cleaning and disinfecting procedures have been put in place toward our goal of making Salt Lake County the safest place in the nation to visit and conduct business.
The GBAC program is designed so any size facility or organization can participate. The accreditation process typically takes between 4 to 6 weeks to complete and can cost from $500 - $15,000 to complete, depending on the size of the business. However, because this is such an important program to our members and our community, VSL is paying 100% of the costs associated with the program. If you and your business are interested in learning more about the program or participating, please contact Judy Cullen.
I also mentioned our new promotion to promote travel to Salt Lake and generate room nights: Salt Lake Bound = FREEdom Found. We are initially targeting markets within driving distance with Sinclair gas cards and the Visit Salt Lake Connect Pass. As traveler confidence increases over the next three to 12 months, we will add the option of choosing a Delta Air Lines’ travel voucher or two (2) one-day Ski City Super Passes to hotel and lodging reservations of three-plus nights.
Speaking of air travel, don’t forget that The New SLC – our stunning new $4.1 billion airport – opens September 15, adding yet another incredible resource to our “tool box” of amenities that make Salt Lake one of the most affordable and accessible destinations in North America for meetings, conventions, events and leisure travel.
On the meeting front, I’m excited to announce the VSL sales team has booked 119 future groups representing well over 714,000 attendees utilizing more than one million hotel room nights and generating approximately $700 million in direct delegate spending.
Stay safe, stay well and we will get through this, together!