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All of us at Visit Salt Lake want to thank all of you, our Members and Partners, for staying in the nice column of Santa’s “naughty or nice” list. And yes, it looks like Santa is bringing us another great ski season. Apparently we’ve all been very good! So far, he has let up to 70” of snow fall out of his bag to blanket our resorts, and rumor has it there’s plenty more on the way, so keep up your goodness!
The ski and snowboard industry is a big deal for Salt Lake and Utah’s economy. Last year, we set records for skiers and snowboarders coming to ski and ride the Cottonwoods from all over the globe. On average, out-of-state skiers and snowboarders spend $252 in Salt Lake County per day. That kind of spending supports jobs and reduces our individual tax burdens (which then leaves us more money to buy new gear – right?).
Many of the visitors who came to ski and ride with us last year had never been here before; they had learned to ski or ride closer to home. So while it’s truly best to be the destination with “The Greatest Snow on Earth” and regularly getting more than our fair share, it’s actually good for everyone when it snows everywhere.
In Ski City, our visitors have great choices. They can stay tucked away at our fabulous resorts—Alta, Brighton, Snowbird or Solitude—or they can après ski in the Salt Lake Valley, taking in some of our urban amenities such as splendid performances at the Hale Center Theater, unique shopping at City Creek, the lights at Temple Square or at Hogle Zoo, a show at the majestic Eccles Theater, Ballet West or maybe a Jazz game, and then on to fine dining found throughout Salt Lake.
And, of course, taking advantage of the bounty we have in attractions, fine dining, shopping and nightlife all around is certainly not restricted to visitors. After all, you’ve been good, so get out there and treat yourself!