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Since announcing my move from Visit Salt Lake to Tourism Toronto, I have experienced the gamut of emotions while remembering all we’ve collectively accomplished. As I’ve said numerous times in the last couple of weeks, I have woken up each and every day of the past 14 years excited for what this community—and in particular, our hospitality partners and you, our valued members—is creating and accomplishing. It’s been exciting and rewarding, and our collective achievements have been considerable. I look forward to watching what’s next for Salt Lake, as its reputation continues to grow as Utah’s economic, cultural and urban hub. I love Salt Lake and everything it offers throughout the year, so trust me when I say that you will have no better advocate for this community north of the border than me, and I will cheer each and every success you come to enjoy.
As one of my final official acts as President & CEO of Visit Salt Lake, I, along with a few Visit Salt Lake team members, had the honor of presenting the Executive Summary of VSL’s 2020 Budget and Comprehensive Sales & Marketing Plan to the membership during the recent 3rd Quarter Member Update. Critical to ensuring the long-term success of our meeting, convention and leisure travel industry, the VSL team will focus on three primary strategic initiatives in 2020: Industry-specific member training outreach, bringing back trade shows by leveraging SPCC’s unique features and sustainable practices, and produce and publish messaging and story-telling around our ‘blaze new trails’ narrative. While these will be the focus, rest assured the VSL team will remain vigilant to the ever-changing nature of our industry, adapting and acting accordingly as is our nature and always will be.
Thank you again for 14 incredible years as President & CEO of Visit Salt Lake, the never-ending support you have offered, and for entrusting me in leading this incredible team in our efforts to fulfill the very worthwhile and critical mission of VSL on behalf of Salt Lake’s hospitality industry, Salt Lake County and, most importantly, the residents of Salt Lake.