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At our recent 2019 Tourism Achievement Award & Member Update meeting held high above the valley at The Tower at Rice-Eccles Stadium—a fitting venue—we presented our annual Tourism Achievement Award to the Utah Sports Commission. As a reminder, the Tourism Achievement Award is presented to honor members and community organizations for their efforts in supporting VSL’s mission and the larger tourism community of Salt Lake County.
The Utah Sports Commission helps to enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports by partnering and coordinating with Convention and Visitor Bureaus like VSL, Chambers of Commerce, municipalities, sports organizations, venues and stakeholders. In the past two decades, the Utah Sports Commission has partnered on 785 events with an approximate economic impact to Utah of more than $2 billion with an estimated media value of $462 million.
In presenting the Award, our chair, Chris Erickson, revealed that in 2018 the Utah Sports Commission partnered on 53 events across the state, generating more than $184 million in economic impact to Utah. And that, “We are proud to partner with the Sports Commission to bring sporting events to the Salt Lake area and are optimistic for another opportunity to welcome the world to Utah’s capital city by hosting another Olympic Games.”
I’d be remiss if I failed to also congratulate the team at Snowbird for living up to one of its taglines (and then some) by definitely hosting the “longest season in Utah,” with its final day of skiing being tomorrow, July 4, after a staggering 190 days of skiing and riding “The Greatest Snow On Earth.”
A genuine congratulations are in order to both the Utah Sports Commission and Snowbird, as well as all of our partners, particularly those in the ski industry, for an incredible year!