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2018: Best Year Ever
I had the honor of presenting VSL's 2018 Annual Report at our First Quarter Board of Directors’ meeting at The Union Event Center a couple of weeks ago. Below is the Annual Report's 'Letter from the Chair and President':
“Since 1984, Visit Salt Lake has had the honor and privilege of marketing, promoting and selling all aspects of Salt Lake County that fuels the visitor economy, most notably meetings, conventions and leisure travel. Without a doubt, the largest impact we have on the visitor economy is through conventions held at the Salt Palace Convention Center.
Following Outdoor Retailer’s hasty decision to leave Utah’s capital city after 22 growth-filled years, many believed we would struggle for years to fill the void it left, particularly the first full year we did not host both the Winter and Summer OR Markets: 2018.
Through creative planning, programs, hard work, persistence and tenacity, we are thrilled to announce that Visit Salt Lake not only met its lofty goal of 759,000 room nights booked, but exceeded it and tallied a total of 790,787 in 2018!
Not only did we surpass Room Night’s Booked, one of Salt Lake County’s five priorities for Visit Salt Lake, but we also met and exceeded the other four County priorities: Direct Visitor Spending by Convention & Meeting Delegates (+33%), Earned Media (+19%), Website Visitor Sessions (+7%) and Hospitality Industry Jobs (+1%).
The success of 2018 was a remarkable effort and we appreciate all the Salt Lake hospitality community does in support of Visit Salt Lake’s ongoing efforts to fulfill its mission of improving the area economy by attracting and providing support to conventions, leisure travelers and visitors to Salt Lake County.”
This letter is but a synopsis of our 2018 Annual Report, which I encourage you to view it in its entirety here.
Scott Beck President/CEO
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